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1. SimilarWeb

Who are my competitors, how much traffic do they get and from where?

If you want to run a successful business, you need to build a profound understanding of your market segment. For this you should get an exact picture of your competitors. Which players are active in the market environment, how many visitors do they register on their website and what are their most important traffic sources?

SimilarWeb is an absolutely recommendable tool for competitive intelligence. Founded in Israel and based in London, the IT company has been providing web analysis services based on its own technology since 2012/13. There is an open and free basic version of SimilarWeb with which you can get a good first impression of the functional range of the tool. For a well-founded CI analysis one should therefore think about a PRO account.


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